How to build a website that drives enquiries and conversion
In today’s digital-first world, having a website isn’t just an option—it’s a necessity. In fact, studies show that nearly 48% of internet users judge a business’s credibility based on its web design alone. While most businesses recognise the importance of having a website, the effort required to create one that’s effective and functional often comes […]
Troubled waters: 3 stakeholder groups that demand special attention
Water isn’t just something that flows from a tap. For many, it’s deeply tied to identity, control, and survival. When a water project threatens to disrupt services or change access, it can stir powerful emotions. Whether it’s a prolonged shutdown for upgrades, propose changes to water policy or a new treatment program, engaging the right […]
Did you know that Holden started as a saddlery?
Last week I attended the Hunter New Energy Symposium, and the big takeaway for me was that Holden started as a saddlery. I didn’t know this, but it resonated with me because it showed the resilience of companies (and people) who are adaptable. There was a lot of discussion during the symposium about how the […]